Sunday, 20 July 2014

Digital Marketing Training for MCA/B.A/B.Com/BCA@8510827666


IBMCE-Headstart is Delhi Based software development and IT Consultancy Company, incorporated in the year 2000 and involved in Training of students & Working Professionals in the field of Information Technology, Banking & Finance, and Management. With Multiple Centres in Delhi/NCR and strong Association with NIIT since 2001, we have trained over 80000 students from last 15 years. We have won various awards for excellence over last 10 years. We have a strong and committed team of faculties on Latest Technologies.
                                                      
In a world, where there is growing demand for skilled IT professionals, the key to transforming today’s students into tomorrow’s working professionals is to develop industry capabilities right from foundation level. To this effect, the Career Education Program of IBM (under Software Group) has caused revolutionary changes in academia, rapidly building industry-relevant software capabilities that organizations need today and tomorrow.
the IBM Career Education Program provides an opportunity in experiential learning to work on projects based on real-world problems, rather than industry simulations. Make the right beginning with a project that requires practical knowledge to back-up the theories you have mastered

The effect of the internet and related technologies is more profound than any other revolutions in the modern era. The world is going digital, so is the marketing. The digital landscape is changing the way we do advertising & marketing. It has opened new opportunities as well as challenges to marketers.
This course aimed at practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads virtual website optimization based on instructions in lectures and class discussions. Live experience of analyzing responses with statistical software, launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme.

Who Should Attend?


·                     Professionals who need to understand Digital Marketing or get more out of their Digital channels.
·                     Anyone responsible for developing or implementing organisation’s online strategy.
·                     Traditional marketers who want to fast-track their marketing career or enter the digital world.
·                     Entrepreneurs who need to maximise online channels for growing their business.
·                     Students who want to gain knowledge on Digital Marketing and increase their job opportunities.

Modules

·                      Search Engine Marketing(SEM)– Learn how to effectively run ads on Search Engines
·                      Search Engine Optimization(SEO)– Learn how to get website listed among top search engine results
·                     Web Analytics – Learn how to make business decisions from the metrics available in Digital Media

·                     Email Marketing – Learn how to effectively build your users lists, deliver emails & generate relevant clicks
·                     Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate audience on Social Media
·                     Website Creation
·                     ONPAGE Optimization
·                     OFF Page Optimization
·                     PPC Advertising
·                     Face book Marketing
·                     Mobile Web Marketing


Monika
Head Training Cordinator
HEADSTART  
IBM Business Partner
174 – Rajendra Bhawan, Rajendra Place.

Mob: +91-8510827666

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